Buyer Persona Definition at Buying

Buyer Persona Definition. It’s based on market research, actual data about your existing customers, and a few (educated) assumptions. Please note that i’ve used ideal person as.

This persona is fictional but based on deep research of your existing or desired audience. A buyer persona is a composite representation of a specific subdivision of a market segment. This helps you better target your communication and offering.

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A buyer persona represents the combined attributes of a broad cohort of individuals who have a say in the purchasing process. What is a buyer persona? The buyer persona is the representation of a fictional character that describes a coherent set of potential buyers and their common characteristics. A buyer persona refers to the ideal target customer.